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Images: Karina Seljak

Images: Karina Seljak


Sasha Abram is a service design researcher and she applies a human-centred approach to designing with organisations for social innovation and sustainable outcomes. She has spent the last few years working in service and user experience design companies, interested in community engagement and service reform.  

She is currently undertaking a Master of Design (Research), in Design for Social Innovation at the University of Technology Sydney. Her thesis is looking at the potential of service design for creative industries, in remote indigenous communities. Sasha navigates between industry and academia and is a passionate educator, teaching in the undergraduate design program at UTS as: Lab Leader for the Kythera Global Studio (2015, 2016) and in Design Thinking, Design Futures and Researching Design History. She completed a Master of Design in Sustainability, Strategy and Enterprise, at UTS, in 2013.

Prior to this, she spent over a decade working with some of Australia’s premiere fashion companies in design, visual merchandising, retail management and brand engagement. Sasha also loves to travel; particularly immersing herself in new cultures and traditions, illustrated by a year spent studying French at The Sorbonne in Paris, and working in the social responsibility department at ABC Carpet and Home, in New York City. 


Download her CV here:


All photographs on this site are taken by Sasha unless otherwise credited.